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Leads US press and influencer strategy for a luxury fashion brand, building media and creator relationships, securing earned coverage, managing gifting and events, overseeing team members and budgets, and reporting performance. The role focuses on New York and Los Angeles, supports affiliate and wholesale initiatives, coordinates with marketing and merchandising teams, and requires regular travel within the US plus semi-regular travel to London.

Manage and grow DeMellier’s global affiliate channel through publisher relationships, network coordination, performance monitoring, reporting, and commercial analysis. Responsibilities include affiliate strategy execution, publisher onboarding, commission and tracking oversight, campaign planning, compliance monitoring, invoice reconciliation, P&L support, and identifying growth opportunities. The role collaborates with PR, influencer, digital marketing, e-commerce, and finance teams to align affiliate activity with broader commercial objectives.

Coordinates global PR events, experiential activations, retail and wholesale experiences, influencer and VIP initiatives, product gifting, suppliers, budgets, logistics, on-site delivery, and post-event reporting. The role manages timelines, stakeholders, event assets, guest communications, coverage tracking, and performance insights while ensuring premium luxury brand execution across markets.

Own and scale the global CRM and omnichannel clienteling strategy across e-commerce and retail. Lead segmentation, personalization, lifecycle campaigns, customer journeys, CDP implementation, clienteling enablement, KPI reporting, data governance, privacy compliance, testing, and CRM team development to improve retention, loyalty, repeat purchases, and customer lifetime value.

Create and deliver high-quality graphic design across digital, social, e-commerce, print, packaging, marketing, and wholesale channels. Develop layouts, templates, campaigns, and visual assets aligned with the brand identity. Prepare artwork for production, optimise imagery, collaborate with internal teams and suppliers, manage multiple projects, and ensure accurate, timely delivery across customer touchpoints.

Leads DeMellier’s brand content strategy, copywriting, campaign planning, creative briefing, and cross-functional delivery across CRM, ecommerce, social, PR, retail, wholesale, and product channels. Owns content calendars, editorial standards, campaign performance analysis, stakeholder alignment, and continuous process improvement. Uses AI tools to improve content development and marketing effectiveness while preserving luxury brand standards and human editorial oversight.

Leads end-to-end development of luxury handbags and raw materials, from concept feasibility and prototyping through technical validation and industrialisation handover. Oversees target costing, margins, vendor allocation, BOM and specification integrity, sourcing strategy, risk assessment, and supply chain traceability. Partners with Design and Merchandising, develops European manufacturing and tannery relationships, and leads a high-performing product development team. The role requires frequent international travel to European manufacturing hubs and hybrid work in London.

Leads DeMellier’s global brand, marketing, communications, and creative strategy. Oversees brand positioning, integrated campaigns, PR, influencer marketing, content, social media, partnerships, customer advocacy, AI adoption, budgets, KPIs, and a multidisciplinary team. Partners with founders and commercial, product, retail, e-commerce, and operations teams to strengthen luxury brand equity, customer engagement, and commercial growth across international markets.

Manage DeMellier’s social media channels and online community across multiple platforms. Responsibilities include planning and publishing content, copywriting, social-first content creation, community engagement, creator and campaign support, customer interaction, trend monitoring, and performance reporting. The role partners with Creative, PR, Influencer, and Marketing teams to strengthen brand awareness, customer loyalty, and commercial results while using analytics and AI tools to optimize social strategy.

Execute and optimize email, SMS, automated flows, segmentation, lifecycle campaigns, retention initiatives, and CRM reporting. Manage Klaviyo campaigns, QA, customer data, consent preferences, audiences, and suppression lists. Analyze customer behavior and campaign performance, produce recurring reports, support loyalty and customer insight programs, and collaborate with creative, ecommerce, trading, paid media, brand, and customer service teams to improve customer engagement and retention.