Lead high-stakes TikTok Shop LIVE presentations for major brands, driving product sales and viewer conversion. Manage, mentor, train, and recruit presenters; create hosting playbooks and quality standards; and collaborate with account and Live managers on brand strategy and performance. The role requires proven live-commerce results, strong coaching and talent-assessment skills, commercial awareness, and flexibility for evening and weekend streams.

Run TikTok Shop livestreams from studio setup through pack-down, managing pinned products, flash deals, vouchers, comments, hosts, and real-time performance adjustments. Track GMV and other metrics during streams, optimize selling plans, and provide post-LIVE debriefs. The role requires flexible daytime, evening, and weekend availability and work from London or Manchester studios.

Own a portfolio of TikTok Shop brands, leading client strategy, e-commerce trading, merchandising, affiliate activity, promotions, and performance reporting. Responsibilities include building growth plans, managing trading calendars, optimizing product selection, bundles, pricing, conversion, AOV, and GMV, coordinating creators and affiliates, identifying SKU opportunities, forecasting performance, and presenting actionable insights to clients.