Leads Capri-Sun’s brand and category strategy across Great Britain and Ireland, translating global positioning into local campaigns, annual brand plans, innovation, packaging, and commercial activities. Manages a four-person marketing team, budget, agency partners, and investment effectiveness. Uses consumer, market, competitor, Nielsen, Kantar, and internal analytics to drive growth, brand health, and category leadership while collaborating with Sales, Finance, Shopper Marketing, and global teams.

Manage national discounter accounts across Great Britain, owning customer relationships, negotiations, P&L, forecasts, trade spend, promotions, joint business plans, and revenue growth initiatives. The role requires analyzing investment effectiveness, influencing senior customer stakeholders, delivering annual plan targets, and collaborating cross-functionally. It is home-based with regular customer travel and attendance at the London office as required.