Leads Capri-Sun’s brand and category strategy across Great Britain and Ireland, translating global positioning into local campaigns, annual brand plans, innovation, packaging, and commercial activities. Manages a four-person marketing team, budget, agency partners, and investment effectiveness. Uses consumer, market, competitor, Nielsen, Kantar, and internal analytics to drive growth, brand health, and category leadership while collaborating with Sales, Finance, Shopper Marketing, and global teams.
We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are looking for a Senior Marketing Manager GB to join our Marketing Team. The role is based in London with a hybrid working model of three days in the office/customer meetings and two days working from home.
SCOPE
The Senior Marketing Manager GB is a key member of the GB leadership team, responsible for leading the marketing and category strategy across Great Britain & Ireland. You will have ownership of the brand, portfolio and category strategy, translating Capri-Sun's global vision into locally relevant plans that drive sustainable growth.
You will lead a team of four marketing professionals and work closely with Sales, Finance, Global Marketing and external agency partners to deliver the full marketing mix and strengthen Capri-Sun's position as a category leader.
RESPONSIBILITIES
- Lead the development and implementation of the brand and category strategy across the GB & I markets
- Translate global brand positioning into locally relevant campaigns, communications and innovations that drive brand growth
- Responsible for developing and executing annual brand plans, ensuring effective implementation and optimisation of marketing investment
- Lead and develop a team of four marketing professionals, providing clear direction, coaching and performance management
- Responsible for managing the marketing budget and evaluating investment effectiveness to ensure strong return on investment
- Drive brand health and business performance through data-driven decision making using Nielsen, Kantar and internal analytics
- Responsible for the development and execution of ATL, BTL, digital and consumer marketing activities together with external agencies
- Oversee portfolio management, packaging strategy and the innovation pipeline for the GB & I markets
- Strengthen category leadership by working closely with Sales and Shopper Marketing to develop customer and consumer-focused solutions
- Monitor market dynamics, consumer trends and competitor activity, identifying opportunities and recommending actions to drive growth
PROFILE
- Minimum 6–8 years of progressive marketing experience within FMCG, preferably within the food or beverage industry
- Strong experience in brand and category management, with a proven track record of developing and executing national marketing strategies
- You have experience translating global brand strategies into locally relevant plans, campaigns and commercial activities
- Strong commercial mindset with experience in budget ownership, investment management and a good understanding of P&L drivers
- You demonstrate strong knowledge of media planning, digital marketing, consumer insights and category management
- You are an experienced people leader with the ability to coach, develop and motivate a high-performing marketing team
- You are a strategic thinker with a hands-on approach and the ability to turn consumer, customer and market insights into action
- You possess strong project management and organisational skills, with the ability to prioritise and deliver multiple projects under pressure
- You have excellent communication and stakeholder management skills and are comfortable influencing senior stakeholders across functions and markets
- You are a self-starter with a results-driven mentality, demonstrating resilience, urgency and a collaborative approach
- You are fluent in English, both written and spoken. German language skills are an advantage but not required
WHAT YOU CAN EXPECT
- Competitive base salary
- Benefits package including pension scheme, life insurance, health insurance and 25 days of annual leave
- A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
- Working for the biggest kids drink brand worldwide, being available in 120 markets
- A fast paced company, with an excellent leadership team and high growth ambitions
- Flat hierarchies and lots of opportunity to take leadership
Capri Sun Group London, England Office
101 Great Portland Street, , England , London, United Kingdom, W1W 6QF
Similar Jobs
Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI
Own the customer journey for SME and mid-market customers from onboarding through go-live and ongoing servicing. Build the EMEA Customer Success operating model, manage implementation activities, coordinate cross-functional stakeholders, monitor usage and service metrics, resolve escalations, and improve customer experience. The role requires strong relationship management, technical troubleshooting, operational attention to detail, and the ability to manage complex customer issues in a high-growth fintech environment.
Top Skills:
Google WorkspaceLookerSaaSSalesforceSQLZendesk
Fintech • Mobile • Payments • Software • Financial Services
Lead analytics for Wise Business Sales and Total Service teams by building dashboards, forecasts, cohort reports, and performance analytics. Optimize sales and service funnels, portfolio performance, conversion, churn prevention, capacity planning, and GTM strategy. Define KPIs and SLA analytics, conduct market sizing, and partner with Marketing and Analytics Engineering on lead management and reliable data pipelines, including Salesforce integrations.
Top Skills:
AirflowDbtGitLookerPythonSnowflakeSQL
.png){kind=logo}
AdTech • eCommerce • Information Technology • Software • Travel • Generative AI
Own the vision, strategy, roadmap, and delivery of Expedia Group’s bidding and optimization platform across performance-marketing channels. Translate business and financial goals into automated bidding decisions, partnering with Data Science and Engineering on models, data pipelines, integrations, experimentation, monitoring, reliability, and scalable production systems. Guide technical trade-offs and ensure automated decisions are transparent, trustworthy, and tied to measurable business outcomes.
Top Skills:
Advertising AuctionsData PipelinesExperimentation SystemsForecastingMachine LearningMetasearchMonitoring SystemsOptimization AlgorithmsPredictive ModelingSearch Engine Marketing
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
