Lead enterprise IT business analysis for CRM/ERP/Finance systems: elicit and document requirements, engage stakeholders, analyse and improve processes, design and validate solutions, support change management, testing/UAT, data analysis and reporting, training, and governance to align with business transformation programs.

Lead and unify global BDR teams across Europe and the US. Establish performance KPIs, standardize outreach and qualification processes, improve lead conversion with Marketing and RevOps, and build a high-performance culture. Oversee hiring, onboarding, coaching, retention, career development, and pipeline generation while ensuring consistent execution across regions.

Lead monetisation strategy for MyForterro.ai, converting platform usage into paid adoption and expansion. Define usage signals, pricing, packaging, tier progression, and ICP-led priorities. Partner with Deal Desk, Product, and Sales to instrument conversion metrics, protect pricing integrity, and enable scalable revenue growth across a federated ERP portfolio.