Hybrid role managing fleet/B2B2C partnerships and executing B2C sales. Onboard partners, run activation plans, upsell, convert inbound/outbound leads, optimize conversion funnel, and relay customer insights to Product and Operations.

Lead multi-channel customer acquisition, brand, social, CRM, and lifecycle marketing. Run performance campaigns, analytics, A/B tests, and growth experiments to optimise CAC, LTV, retention, and conversion.