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Condé Nast

Director, European Performance & Growth

Reposted One Month AgoSaved
In-Office
The City, Greater London, England, GBR
Expert/Leader
Expert/Leader
Digital Media
Lead European DTC performance marketing across paid channels (search, social, display, shopping, programmatic) to drive subscriptions, product sales and CLV. Own forecasting, attribution, CRO, A/B and multivariate testing, martech selection, budget trade-offs and campaign optimisation. Collaborate with CRM, product, UX and global teams; manage and coach direct reports and cross-functional squads; lead consumer product projects and creative testing to maximise revenue and margin.
Top Skills: A/B TestingAttribution ModelsConversion Rate Optimization (Cro)CRMDspGoogle (Google AdsGoogle Analytics)Marketing AutomationMarketing Technology (Martech)Meta (Facebook/Meta Ads)Multivariate TestingTiktok Ads
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