Generate actionable insights from complex customer, behavioral, lifecycle, and product data. Collaborate with product, commercial, CRM, content, and leadership teams to define analytical questions, test hypotheses, measure business impact, and support evidence-based decisions. Present clear data stories, challenge assumptions, promote data-driven decision-making, and automate recurring reporting and analysis.

Own and optimise the end-to-end subscription conversion experience for Racing Post. Lead paywall strategy, registration and checkout flows, audience segmentation, pricing and experimentation using platforms like Zephr and Zuora. Collaborate across Product, Editorial, Subscriptions, Data and Engineering to improve conversion, revenue and LTV through data-driven testing, performance monitoring and cross-functional alignment.

Drive financial performance and strategy for subscription and broader commercial business. Build and maintain subscription models, monitor LTV/CAC/Churn/ARPU, produce forecasts, budgets and reforecasts, appraise investment opportunities, partner with growth teams, communicate insights to non-financial stakeholders, identify efficiencies, manage and develop a finance analyst, and support continuous improvement across Finance.