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Leads visual execution and creative delivery for branded content campaigns across print, digital, social, and video. Directs commercial shoots, develops visual concepts, manages external creative talent and workflows, and maintains brand standards. The role also oversees Hearst marketing communications, manages clients and stakeholders, and mentors creative team members while supporting process improvement, innovation, and high-quality commercial outcomes.

Lead strategy to maximise lifetime value of Hearst UK members and subscribers. Own onboarding, in-life engagement, retention, renewal and win-back across 13 brands; lead a team of four; partner with Product, Data, Editorial, Marketing and Commercial teams; run contact centre performance and measurement frameworks to grow LTV and reduce churn.

Support the Luxury Hub across Elle, Esquire and Harper's Bazaar by sourcing on-brand images, managing image rights and budgets, liaising with photographers/agencies/PR, attending shoots, processing invoices, and coordinating with Art, Subbing, Picture/Production and Finance teams to ensure timely delivery of visuals for print and commercial projects.

Lead end-to-end customer research and insight generation across Hearst UK’s brands, supporting marketing, editorial, product, strategy, partnerships, and commercial decisions. Manage satisfaction insights across 15 brands, integrate quantitative, qualitative, behavioral, and contextual data, deliver executive readouts and workshops, establish repeatable research practices, and coach junior researchers.

Lead global programmatic strategy and revenue growth by supporting sales, activating and managing programmatic campaigns, troubleshooting deal setups, monitoring performance, and collaborating with sales, data, product and TAM teams to drive programmatic revenue and client satisfaction.

Lead integrated marketing for Hearst UK's events portfolio on a 5-month FTC. Develop strategy, run multi-channel campaigns (email, social, paid), manage CRM segmentation, drive ticket sales, build partnerships, oversee agencies and stakeholders, and report on KPIs to optimise audience growth and campaign ROI.

Lead editorial content for ELLE Decoration's Now and Focus sections across print, digital and social. Plan SEO-driven stories, commission and edit contributors, produce cross-platform campaigns, present on camera, and deliver at least one original online story daily while managing budgets and industry relationships.

Own and scale strategies to grow Hearst UK's contactable audience via partnerships, affiliates, co-registration, competitions and paid media. Optimize lead generation through test-and-learn, ensure data capture and flows with CRM, engineering and product, manage partners and governance, and monitor data feed quality to drive subscription and marketing outcomes.

Lead commissioning and editing of print and digital features for Red, manage contributors and budgets, collaborate across visual, production, digital and membership teams, shape brand strategy with senior editors, represent the brand externally, and ensure timely, high-quality content delivery.

Develop and produce original, platform-first video formats for Hearst UK brands. Lead ideation, pitch development, production (studio and location) and post-production, working with celebrity talent and editors to optimize storytelling, thumbnails and titles. Use audience insight and performance data to iterate and grow YouTube and social audiences.