Leads paid social strategy, client relationships, account growth, platform automation, measurement, cross-channel planning, and channel financial performance. Develops executive-ready recommendations, oversees data quality and experimentation, drives renewals and expansion, and manages escalations. Builds high-performing teams through hiring, coaching, governance, and succession planning while connecting social advertising with search, commerce, TV/audio, CRM, and creative channels.

Develops and manages client SEO campaigns, including keyword research, on-page optimization, and technical SEO. Tracks performance using analytics tools, analyzes data, prepares reports, and recommends improvements to maximize ROI. Collaborates with content, development, and digital marketing teams while serving as the primary SEO contact for clients and presenting strategic recommendations.

Plan and optimize full‑funnel paid social programs across Meta and TikTok (with other platforms as a plus). Use data, creative testing, and automation to drive new customers, revenue, and LTV. Design experiments, maintain tracking (pixel/CAPI, UTMs/GA4), collaborate with creative/analytics/product teams, document playbooks, and communicate results to clients.