Prospects, qualifies, and develops new business leads through research, email, telephone, social media, and face-to-face outreach. Manages the sales pipeline, identifies customer needs, budgets, and timelines, overcomes objections, schedules meetings, and hands qualified opportunities to the Business Development team. Maintains accurate CRM records in Salesforce, prepares pipeline reports, follows up with prospects, and works toward monthly and quarterly activity, pipeline, and revenue targets.

Own the full B2B sales cycle for mid-tier, multi-site customers, from prospecting and pipeline generation through proposals, negotiation, and contract signature. Develop relationships with operations, facilities, and business stakeholders; manage opportunities in Salesforce; maintain pricing and margin discipline; and coordinate with internal pricing and operations teams. Target customers across hospitality, retail, education, property, facilities, logistics, and related sectors, with typical annual deal values of £15,000–£100,000.