Supports and progressively owns Workday Finance and Adaptive Planning systems, serving as the key contact for Finance users. Investigates issues, troubleshoots integrations and data flows using SQL, supports reconciliations, translates business requirements into system improvements, contributes to implementations and upgrades, automates manual processes, explores AI opportunities, and coordinates with vendors and technical teams.

Plan, execute, and optimize paid search and paid social campaigns to drive gym membership growth. Monitor performance, improve ROI, support gym openings and regional campaigns, collaborate with agencies and internal teams, report campaign insights, test new channels, and contribute to performance dashboards and commercial reporting.