Lead the strategy and product direction for Printify Sales Hub, helping merchants progress from onboarding and product creation through first sale, early GMV, and retention. Own the product strategy, KPI framework, segmentation, experimentation, AI-led guidance, and commercial outcomes. Align Engineering, Design, Data, Commercial, Lifecycle Marketing, and leadership across multiple squads while making prioritization and investment decisions. Mentor Product Managers and develop reusable frameworks for merchant-success initiatives.