Lead end-to-end B2C brand and acquisition marketing for public sector workers: develop creative brand campaigns, own email marketing and CRM, build new channels via test-and-learn, track and present performance, and work cross-functionally to convert awareness into active members.

Lead creation and delivery of targeted financial education across articles, short-form video, and webinars. Set tone and quality, write content, run webinars, partner with marketing and product (including AI coach), track engagement metrics, and ensure accuracy and compliance using internal financial expertise.

Own the full new-business sales cycle for a financial wellbeing platform targeting public-sector employers. Prospect, pitch demos, negotiate contracts, manage procurement processes, forecast pipeline in HubSpot, and hand over to Onboarding/Customer Success. Meet targets, collaborate with Marketing and Product, and represent the company at events to build brand and pipeline.