Lead global PR strategy, manage talent and influencer partnerships, run press office operations, support events and activations, measure PR performance, manage budgets, and lead a PR & Talent Executive to drive brand visibility and commercial impact.

Own multi-channel paid acquisition (paid search, paid social, affiliate), manage budgets to hit ROAS/CPA targets, run measurement and attribution, implement tag/data management (server-side tracking), test and scale creatives, report insights, and collaborate across trade, brand, CRM, analytics and agencies.