Execute and optimize multi-channel campaigns (email, social, web) to drive visitor and exhibitor lead generation. Maintain websites and event platforms, create on-brand digital assets, manage CRM segmentation and automated journeys, track performance, and support reporting. Collaborate with marketing team to ensure consistent creative delivery and smooth digital attendee experiences for global events.

Sell and enroll C- and D-level retail decision makers as hosted VIP delegates, provide end-to-end VIP support (onboarding, travel, meeting scheduling), manage delegate and sponsor accounts, update CRM and pipeline reporting, outbound calling to hit activity targets, and follow up post-event to convert onsite opportunities into partnerships.