Leads Tiro’s B2B marketing function, building demand, pipeline, brand awareness, customer-led propositions, segmentation, vertical campaigns, and full-funnel strategies. Partners with commercial, product, and delivery teams to align marketing with revenue growth. Uses customer insight, research, data, experimentation, thought leadership, PR, events, and content to strengthen market credibility. Coaches the marketing team and establishes scalable processes, accountability, and marketing-sales alignment.