Lead and deliver advanced AI engagements across due diligence, transformation, implementation and build. Design LLM and agent-based architectures, operationalize production-grade AI systems, advise C-level clients, mentor teams, and develop practice playbooks and accelerators to drive AI-enabled value creation.

Participate in digital strategy consulting engagements across strategy, marketing, media, customer experience and process digitisation; support due diligence for investment funds; collaborate with digital marketing and data analytics teams and partners; build expertise across the digital value chain for B2B and B2C; contribute to company growth and internal innovation.

Hands-on consultant embedded with client teams to define multi-channel acquisition strategies, run performance tests, design measurement frameworks, and apply AI to campaign optimisation, content production, automation, and reporting. Drive implementation, translate data into recommendations, and build scalable, data-driven marketing operations for PE-backed and high-growth businesses.