Develop and execute social media strategies to increase brand awareness and engagement. Create compliant content (graphics, video, posts), manage content calendars including podcasts and events, engage with followers and influencers, collaborate cross-functionally, monitor and respond to inquiries, and analyse performance metrics to optimise campaigns within healthcare regulatory guidelines.

Lead day-to-day financial operations, produce monthly/quarterly/annual financial statements, manage budgeting and forecasting, oversee cash flow, compliance, accounts payable/receivable, and external relationships, and provide financial analysis to support strategic decisions and new market entry.

Manage and expand pharmaceutical and clinic partnerships, identify and close new clients, develop partnership strategies, represent the company at industry events, track pipeline and performance, and coordinate cross-functional onboarding and delivery across jurisdictions.