Lead strategy and execution to turn WhatsApp into a measurable performance channel for agencies and enterprise clients. Analyze campaigns and customer journeys, build measurement frameworks, define KPIs and attribution, run executive reviews, collaborate cross-functionally, scale playbooks, and educate clients on performance messaging and emerging messaging/AI trends.

Serve as a strategic advisor to enterprise clients, diagnosing challenges, developing data-driven WhatsApp growth strategies, leading executive reviews and workshops, translating requirements into scalable solutions, driving commercial expansion, and collaborating with Product, Engineering, and Commercial teams to deliver measurable business impact.

Own product areas as the client-facing interface: identify and validate customer problems, collaborate across teams, and drive commercial success. Learn from seniors, take responsibility for tasks, and grow quickly toward senior-level product management.