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Lead and build Modulr's demand generation function across four verticals and two GTM motions. Own pipeline targets, design vertical 'pods', scale paid acquisition, events, SME/accountant partner motion, and outbound. Hire and develop the team, implement AI-driven automations and workflows, and drive measurable, repeatable pipeline growth.

Own and build the end-to-end marketing technology stack and measurement layer. Implement integrations, attribution (first touch to closed won), automation, AI-driven agents, conversion infrastructure, and self-service templates. Deliver reusable reporting and data governance, partner with RevOps and internal tech, and enable marketers to run campaigns independently while ensuring compliance in a regulated payments business.

Lead strategic analysis, data governance and quality for a regulated payments platform. Synthesize multi-source data, define standards for modelling, visualisation and validation, influence stakeholders, and mentor analysts during transition on a 9-month fixed-term contract.

Lead and build the product marketing function for a payments platform: define positioning, value propositions and vertical narratives; run ongoing customer research and competitive intelligence; own one priority vertical; plan and execute launches; enable sales with pitches, decks and battlecards; embed AI workflows into team processes; hire and mentor product marketers to raise craft and impact.