The Effectiveness Director provides consulting on marketing effectiveness, integrating measurement insights, fostering a data-driven approach, and supporting revenue growth through analytics and insights.

Partner with commercial teams to deliver financial planning, budgeting, forecasting, and analysis. Provide commercial insights, performance reporting, margin and profitability analysis, and decision-support to drive revenue and cost efficiency. Support month-end close, variance analysis and financial modelling to inform business strategy.

The Analytics Director leads the analytics function, overseeing projects, managing teams, nurturing client relationships, and driving innovation in data solutions for clients globally.