The Principal Analyst oversees data extraction, analysis, and model development for client projects while leading team development and client interactions.

Manage client project delivery, satisfaction, relationships, and growth initiatives within a marketing effectiveness consultancy. Interpret analytics insights for nontechnical clients, oversee statements of work and risks, support budgeting and profitability analysis, coordinate analytics and operations teams, contribute to pitches, and ensure quality assurance. The role requires strong stakeholder communication, project management, marketing mix modeling knowledge, and quantitative analytical skills.