Lead and grow commercial relationships with Asda and M&S to deliver profitable sales growth. Develop joint business plans, manage promotions, forecast volumes and P&L, drive execution across store and online channels, negotiate with retailer stakeholders, leverage shopper and category insight, coach a team of NAE's, and travel extensively across the UK while maintaining regular HQ meetings.

Manage Booker Retail Partnership delivering volume, share, profit and net revenue targets. Own P&L and JBP, forecast and evaluate sales performance, develop customer and internal contact strategies, collaborate cross-functionally, and drive distribution, space share and placements across the UK.

Manage the Booker national account to achieve volume, share, profit and net revenue targets. Lead P&L analysis, forecasting, JBP implementation, and post-activity evaluation. Build internal and customer contact strategies, collaborate cross-functionally, and act as a brand advocate to drive distribution, placements and profitable growth.