Analyze and improve international storefront growth through product, customer, and operational analytics. Responsibilities include building KPI frameworks, dashboards, and automated reporting; conducting deep-dive analyses; designing and evaluating A/B tests; applying statistical and causal methods; forecasting trends; and partnering with product, engineering, merchandising, and business teams to guide prioritization and expansion. The role also supports data quality, governance, instrumentation, and analytics best practices.

Lead performance-driven creative strategy and localization for UK, Germany, and France: adapt US creative, brief and commission assets, run structured experiments, analyze results in Meta/TikTok/Looker, and partner with paid social, brand, and design teams to scale revenue-driving creatives.