Own the global marketing organization across four business units and sales. Lead digital performance marketing, multichannel campaigns, B2B demand generation, content strategy, martech development, marketing analytics, and GTM positioning. Optimize a $50M+ budget for CAC/LTV, build lead generation and routing capabilities, expand marketing channels, and partner with sales, engineering, data teams, and business-unit leaders. The role requires a hands-on SaaS marketing executive experienced in self-serve and sales-assisted growth.