Owns paid advertising campaigns across social and media platforms for ecommerce clients. Responsibilities include campaign builds, budget management, bid and keyword optimization, ad copy development, performance reporting, client communication, testing roadmaps, quality assurance, and strategic recommendations. The role uses data and AI technologies to improve campaign performance, communicates insights and next steps to clients, and collaborates with account leadership and specialists to achieve business and revenue goals.

Owns paid advertising strategy, campaign execution, optimization, budgeting, reporting, testing roadmaps, and client communication across paid social and paid media channels. Manages platforms including Google, Meta, TikTok, Pinterest, LinkedIn, YouTube, and Bing. Uses performance data to identify opportunities, mitigate risks, recommend strategic improvements, and communicate results and next steps to clients and internal stakeholders.