Lead Somerce's paid media function on TikTok and connected channels: set strategy, run campaigns to drive GMV, build scalable paid frameworks, manage budgets and performance (ROAS/CPA/GMV), lead creative testing and audience strategy, and grow a team of Paid Media Managers and Executives.

Host and sell products on TikTok Shop LIVE for major e-commerce brands. Present, demonstrate, and drive urgency and conversions using trading plans, bundles, and offers. Collaborate with producers and ops, adapt to real-time performance and stock, take feedback, and monitor basic LIVE metrics (GMV, conversion, AOV) to improve results.