Own demand forecasting across B2C and B2B channels, validating commercial forecasts and translating category plans into granular item-level sales, volume, margin, and production requirements. Analyze promotional and seasonal demand, build forecasting tools, prepare variance and scenario reports, and partner with Supply Planning to support capacity readiness. The role also drives S&OP improvements, forecast phasing, data integrity, and baseline forecasting for B2B vendors across European markets.