Lead external messaging, positioning, and go-to-market launches. Create sales enablement assets, support demand-generation content, represent product externally, and partner with product, sales, and marketing to ensure consistent, effective product storytelling.

Own sweep.net as a product: set vision, strategy, and roadmap; drive traffic and conversion through CRO and SEO; build a rigorous experimentation program; own web tech stack, analytics instrumentation, security and accessibility; lead localization and cross-functional collaboration with marketing, design, and agencies to measure and grow business impact.