Own and optimize the inbound demand engine: run paid media across Google, LinkedIn and Meta, improve website conversion via A/B testing, manage SEO, partner with Brand and Sales, and drive MQLs, SQLs and pipeline growth through data-driven campaigns.

Lead technical direction for a Care Management product squad, unblock delivery, design scalable systems, and coach a small engineering team. Apply LLM/AI solutions, own quality/reliability, manage 3–5 engineers, and collaborate with Product and Design to ship SaaS features that improve care delivery.