Lead sales strategy and revenue growth for a B2B SaaS company, scaling ARR from £5m to £20m and expanding into enterprise markets. Build outbound capabilities, sales playbooks, partnerships, and scalable processes; oversee tenders, forecasting, budgets, KPIs, and HubSpot pipeline quality. Lead and grow a 20+ person team, coach sales leaders, develop GTM strategies, engage board members and investors, and support fundraising and international expansion.

Own and optimize the inbound demand engine: run paid media across Google, LinkedIn and Meta, improve website conversion via A/B testing, manage SEO, partner with Brand and Sales, and drive MQLs, SQLs and pipeline growth through data-driven campaigns.