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Leads paid search strategy, activation quality, optimization, automation, and campaign performance for major clients. Oversees regional best practices, capacity planning, stakeholder and supplier relationships, client advising, strategic recommendations, reporting, and thought leadership. Manages and develops a team of at least five, ensuring high-quality delivery, adherence to controls, and continuous improvement across search campaigns and platforms.

Supports AV planning and buying across TV, BVOD/VOD, online video, cinema, and audio campaigns for major UK clients. Responsibilities include translating briefs into media plans, managing bookings and campaign delivery, monitoring pacing and performance, reporting results, coordinating with media owners and internal specialists, supporting client relationships, contributing to optimization and new business activity, and guiding junior team members.

Leads retail media strategy, client delivery, campaign execution, platform optimization, and team performance across commerce accounts. Manages client and partner relationships, develops insight-led plans, oversees financial and operational processes, drives measurement and innovation, and coaches team members. The role requires expertise across Amazon, CitrusAd, Criteo, Skai, and Pacvue, as well as strong stakeholder management, data literacy, communication, and leadership skills.

Leads data strategy for a major UK telecommunications client, developing audience and bidding strategies for paid media, overseeing technology and data workstreams, and managing cross-functional agency and client stakeholders. The role owns audience playbooks, supports AI and media acceleration initiatives, translates technical concepts for varied audiences, and provides light management to three data strategy team members.

The Effectiveness Senior Manager will shape measurement strategies, deliver insights on client campaigns, and support analytics development to improve media effectiveness and drive business outcomes.

Manage and coordinate eCommerce client accounts and campaign activation across media and technology platforms. Oversee campaign setup, optimization, reporting, schedules, budgets, and project delivery while serving as the primary client contact. Lead and develop junior team members, manage client expectations, and drive improvements to eCommerce and digital marketing processes.

Leads intelligence and strategic operations workstreams across media, data, technology, finance, planning, activation, and analytics teams. Responsibilities include discovery workshops, requirements gathering, process mapping, governance design, implementation coordination, stakeholder management, risk tracking, adoption, data-quality improvement, reporting enablement, and creation of playbooks and training materials. The role translates intelligence strategy into practical delivery while influencing teams without direct authority.

Designs and implements media campaign measurement, including brand lift, A/B, matched-market, geo, and incrementality studies. Evaluates statistical robustness, develops benchmarks and performance targets, and delivers actionable insights to clients. Collaborates across teams, presents complex findings to technical and non-technical audiences, and applies AI-driven tools to predictive modeling and optimization. The role also includes mentoring, management, and improving analytical methods, tools, and processes.

Lead data strategy for key clients, design data-led audience solutions, champion Open Intelligence and Infosum, support AI tool development, and line-manage 1–2 Data Strategy Managers while collaborating with media planning and activation teams to drive client outcomes.

Manage and optimize retail media campaigns across Amazon Sponsored Ads, CitrusAd, and Criteo. Responsibilities include campaign activation, testing, performance analysis, reporting, data maintenance, issue resolution, client and supplier collaboration, and identifying opportunities to improve efficiency and account performance. The role supports cross-functional commerce strategies and requires strong eCommerce knowledge, analytical ability, data literacy, operational proficiency, and attention to detail.