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Lead development of social-first, culture-driven strategic plans for global beauty and wellbeing clients. Mine social and cultural insights, collaborate with creative, account and media teams, design influencer-led campaigns, integrate paid media, manage multiple global projects, present strategies to clients, and drive measurable business outcomes.

Lead development and execution of social and content strategies, creative briefs, and measurement frameworks. Mine insights, present compelling narratives, run workshops, mentor junior staff, and collaborate cross-functionally to integrate social into broader brand and campaign goals.