Manage and grow programmatic partnerships across Europe to optimize Connected TV inventory and revenue. Collaborate with ad ops, product and engineering to implement programmatic integrations, ensure inventory quality, reduce fraud, and deliver data-driven reporting and insights to commercial stakeholders.

Manage credit limit forecasting and onboarding for Korean accounts: own quarterly/annual forecasts, liaise with credit risk and HQ, build dashboards and bilingual reports, streamline request processes, and provide data-driven recommendations and training.

Lead strategy, operations and supply chain for Samsung UK & Ireland MX division. Define mid/long-term strategy, drive business planning and governance, improve forecasting and inventory, oversee logistics and fulfilment, sponsor transformation programmes, develop leadership capability and embed data-driven decision-making to deliver commercial growth and operational excellence.