Own paid search campaign execution, optimization, measurement, and reporting across international markets. Manage campaign automation, product-feed campaigns, testing, account hygiene, and performance improvements across EMEA, APAC, and LATAM. Produce weekly, monthly, and quarterly reporting, use AI and analytics to identify opportunities, monitor competitors and industry trends, and collaborate with global stakeholders and platform partners to improve efficiency, scalability, and ROI.

Leads Ticketmaster’s EMEA B2B demand generation and growth marketing strategy across 22 markets. Builds inbound and outbound campaigns, manages paid media budgets, develops reporting and attribution dashboards, and drives pipeline and revenue outcomes. Partners with regional marketing and sales teams, trains local teams on Apollo and Pardot, creates repeatable campaign playbooks, optimizes performance, and tests new channels and AI-enabled methods.