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Manage Adobe Commerce/Magento storefront and support checkout migration; define requirements, QA and coordinate UAT; run CRO A/B tests and maintain optimisation backlog; monitor GA4 funnel and produce performance reports; implement GTM tagging, coordinate agencies and stakeholders, and maintain release documentation and experiment learnings.

Lead multi-project programs across Digital, Creative, and Technology, building client relationships, managing interdependencies and risks, tracking KPIs, optimizing resources, and driving measurable outcomes and innovation.