Own and optimize end-to-end CRM programs: campaign planning, segmentation, automation, testing, and reporting. Manage execution across CRM platforms, partner cross-functionally, leverage customer data and AI tools to drive engagement, retention, and subscription revenue, and support a Braze migration.

Lead content acquisition across the UK and Ireland by building relationships with archives, government and cultural institutions; identify, evaluate, and negotiate licensing deals; manage projects from discovery through digitisation and launch; partner with cross-functional teams to maximise collection value and member engagement; represent Ancestry at industry events.