Owns CRM strategy and execution across EMEA, including lifecycle marketing, email campaigns, automation, segmentation, A/B testing, personalization, and retention programs. Analyzes campaign performance and customer data to improve engagement, conversion, lifetime value, and ROI. Partners with eCommerce, MarTech, creative teams, and external vendors to develop content, maintain CRM platforms, ensure data compliance, and expand programs across multiple European markets.

Make outbound and inbound sales calls to dealer accounts to achieve sales targets; maintain call plans, enter and manage orders in SAP; provide order, stock and product support via phone/email/chat; promote offers and new products; maintain product knowledge and relationships with dealers and Business Development Managers; support ad-hoc projects as directed.