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Design and execute brand, campaign, event, digital, presentation, and experiential assets for Appian’s EMEA and global marketing initiatives. The role evolves the global brand system, translates complex business objectives into compelling visual experiences, partners with marketing, sales, executives, agencies, and vendors, and ensures consistent, high-quality creative execution across channels.

Executes integrated B2B marketing campaigns and regional field programs, coordinates corporate event logistics and vendors, tracks campaign performance, collaborates with Sales and Product, and maintains marketing calendars, timelines, databases, and marketing technology infrastructure.

Structure and govern complex enterprise software transactions, including pricing, margins, contract terms, revenue recognition, and compliance. Partner with Finance, Accounting, Legal, Sales, and Account Management to resolve commercial issues, optimize quoting workflows, manage bid processes, and accelerate transaction cycles. Support new-logo and expansion deals using CRM and CPQ systems while ensuring accurate contracts and adherence to governance frameworks.

Lead Appian's partner ecosystem in the UK by designing go-to-market rules, driving net-new partner-sourced revenue with global integrators and advisory firms, managing partner pipelines, negotiating contracts, creating managed services, and translating global strategy into regional execution.

Drive enterprise accounts in financial services by selling the Appian platform. Build C-level relationships, engage system integrators, identify business needs, demonstrate value (automation, AI, process orchestration), manage pipeline/forecasting, recommend GTM strategies, and support post-sales adoption and reference selling.