Conduct client-facing analysis for a major UK grocery retailer using EPOS, scanning, panel, and other datasets. Build stakeholder relationships, translate business questions into actionable insights, create compelling data-driven narratives, and support strategic and tactical decision-making. Develop expertise in UK FMCG trends and shopper behavior, identify partnership opportunities, contribute to account planning, and support junior colleagues and internal best-practice initiatives.

Leads commercial growth for NielsenIQ’s Western European Marketing Effectiveness business. Drives adoption of MMM, Matched Panel Testing, and Cadence by identifying opportunities, supporting sales teams, shaping proposals, leading pitches, and advising clients. Builds trusted relationships, influences senior stakeholders, develops thought leadership, and strengthens internal capability through training and knowledge sharing. Success is measured by revenue and margin achievement, client conversion, proposal quality, product visibility, and team engagement.

Manage client relationships from onboarding through renewal, helping FMCG and ecommerce clients maximize value from digital shelf solutions. Build strategic stakeholder relationships, develop measurable use cases, lead thought leadership initiatives, identify upsell opportunities, create account growth and renewal plans, co-create client roadmaps, maintain CRM documentation, and collaborate cross-functionally on process improvements.