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Leads Crunchyroll’s European business, owning regional growth, revenue, subscriber performance, market expansion, operations, partnerships, fan engagement, and organizational development. Translates enterprise strategy into regional priorities, represents European market insights, coordinates cross-functional execution, and builds a high-performing leadership organization across diverse markets.

Leads Crunchyroll’s corporate communications strategy, media relations, business and trade press outreach, corporate storytelling, executive communications, event communications, speaking opportunities, and internal communications. Partners with Sony Group companies and cross-functional teams across Product, Engineering, Legal, Finance, People Experience, Strategy, and IT/Security. Manages agency relationships and international storytelling, particularly in Japan.

Leads Crunchyroll’s European localization and operations organization across dubbing, content ingestion, scheduling, and marketing asset localization. Responsibilities include managing vendors and negotiations, establishing quality-control standards, coordinating regional content launches, tracking operational KPIs, optimizing workflows, and building scalable processes and teams. The role requires deep expertise in media localization, post-production, digital asset management, CMS platforms, and OTT content operations.

Reviews anime, manga, and other content to assign ratings, classifications, descriptors, and audience advisories across markets. Maintains ratings databases and metadata, conducts cultural and regulatory research, documents decisions, performs quality checks, manages review queues, escalates sensitive or ambiguous cases, and collaborates with Legal, Localization, Programming, Product, and Content Operations teams.

Owns regional marketing operations across Europe, translating global priorities into executable plans and ensuring campaigns are localized, produced, approved, and delivered on time. Coordinates cross-functional stakeholders, vendors, production, localization, and delivery teams across markets and channels. Tracks campaign readiness, resolves operational issues, manages dependencies and escalations, and improves workflows through standardization, automation, metrics, and root-cause analysis.

Manage EMEA social media strategy, editorial content, community engagement, and paid campaigns, with a particular focus on French-speaking anime audiences. Collaborate with regional teams, agencies, editorial, brand, and PR teams to create translated and original content across major platforms. Measure campaign performance, analyze social metrics, optimize tactics, monitor trends, and maintain Crunchyroll’s authentic voice while driving audience growth and engagement.

Lead strategic technical integrations with external partners, improve partner operations, and develop scalable partner-facing solutions. Collaborate across Product, Engineering, Business Development, Program Management, and Marketing to prototype, test, and launch features. Serve as the technical point of contact for partners, address product gaps, integrate payment and B2B APIs, and support streaming platforms across Android TV, browser-based TV platforms, embedded devices, and OEM ecosystems.

The Senior Manager, CRM Marketing will lead CRM engagement for Europe, managing campaigns, analyzing performance, and collaborating across teams to enhance fan engagement and loyalty.