Own and scale B2B paid acquisition across Meta, TikTok, Google Ads, and LinkedIn. Lead creative strategy, media buying, funnel and CRO optimization, attribution, tracking, reporting, and sales handoff processes. Manage $100K+ monthly ad spend, build qualified pipeline, and hire and lead performance marketing staff and external partners.

Leads product analytics and experimentation, scaling A/B testing, establishing statistical and data modeling standards, and improving governance. Manages and coaches a team of analysts while partnering with Product, Operations, Tech, and Data Engineering. The role defines analytical models, event schemas, semantic layers, data contracts, and metric definitions, and trains non-technical teams to run effective experiments. Requires strong experimentation, statistics, SQL, dimensional modeling, dbt, and change-management experience.