Leads a Commercial Analytics team and delivers data analysis, SQL datasets, Tableau dashboards, reporting, KPI development, and commercially focused recommendations. Analyzes acquisition, retention, customer behavior, lifetime value, and ROAS. Partners with Commercial, Marketing, CRM, BI, and senior stakeholders to translate business questions into measurable analyses, challenge assumptions, communicate insights, and drive performance improvements.

Own and execute app store optimization strategies across multiple brands and markets. Improve app visibility, rankings, metadata, keywords, listings, localization, and creative conversion performance across the App Store and Google Play. Analyze ASO metrics, align with User Acquisition teams, drive organic installs, and manage an ASO Executive.