Manage and optimize paid user acquisition and retargeting campaigns for mobile apps across social, search, and DSP platforms. Set up measurement partners, attribution, SKAdNetwork, reporting, and performance analytics. Prepare creative briefs, evaluate user-generated content, explore AI tools, and advise clients on campaign performance and tracking. Own account KPIs, identify risks, propose improvements, and communicate results independently. The role is remote within the European Union and includes client consulting, presentations, and knowledge sharing.