Manage multiple influencer campaigns end-to-end: identify, outreach, negotiate, contract, brief and activate talent. Oversee content approvals, track performance and budgets, compile insights and reports, troubleshoot issues, and collaborate with Account Management, Strategy and Paid Social to optimise campaign delivery.

Manage finance operations for four agencies including outsourced bookkeeping, month-end close, group consolidation, balance sheet reconciliations, cashflow forecasting, payroll oversight, statutory filings, audit coordination, and finance systems/process improvements to ensure governance and accurate reporting.

Lead the agency's AI and automation strategy and delivery: drive Claude/LLM adoption, build workflow automations and integrations, train teams, partner with IT, measure ROI, and embed scalable processes and documentation.