Own the integrated three-statement operating model, budgeting, forecasting, variance analysis, unit economics, pricing analytics, scenario modelling, and commercial decision support. Partner with senior leaders on growth, profitability, loss, funding, and covenant trade-offs. Build department-level financial ownership, improve reporting automation and controls, manage a Business Analyst, and strengthen FP&A processes for diligence, audited financials, and lender reporting.

Owns month-end close, financial reporting, balance sheet reconciliations, VAT returns, journal preparation, variance analysis, and audit support. The role maintains accurate, audit-ready financial records, strengthens finance controls, improves processes, responds to reporting queries, and supports junior colleagues. It also contributes to management accounts, departmental cost analysis, and technical accounting activities including IFRS 9 revenue and expected credit loss calculations.

Design and produce high-performing paid social and YouTube creative (static, video, carousel, UGC-style) with a direct-response mindset. Lead testing plans, iterate from performance data, work within FCA compliance, scale production with modular systems and AI tools, and partner with Growth, Product, Brand, Compliance and Analytics to drive acquisition and conversion.