Leads EU and UK e-commerce growth across the brand website and retail partner platforms. Owns regional sales performance, commercial calendars, onsite merchandising, launches, promotions, TikTok Shop expansion, KPI analysis, 3PL relationships, fulfillment, stock, returns, and customer experience. Partners with global e-commerce, marketing, CRM, product, and design teams to localize strategies, implement campaigns and platform updates, and provide regional insights.