Owns paid media strategy, ecommerce site trading, conversion optimization, acquisition measurement, agency direction, and new channel testing. The role manages investment across markets, improves merchandising and checkout performance, directs CRO and development partners, oversees creative deployment, and builds reliable attribution and incrementality reporting. Success is measured through customer acquisition cost, contribution, conversion, revenue per session, order value, channel mix, and testing outcomes.

Own and build Arc’s customer retention and lifecycle marketing program across email, SMS, loyalty, segmentation, reactivation, cross-sell, and post-purchase experiences. Manage CRM strategy, campaign calendars, testing, deliverability, customer data health, promotions, and agency performance. Use cohort and lifetime value analysis to increase repeat purchases, customer value, owned-channel revenue, loyalty participation, and profitable reactivation while partnering with acquisition, brand, product, operations, and customer support.