Leads social, influencer, and creator strategy for client accounts, translating audience research, cultural insights, and performance data into social-first platforms, briefs, campaigns, and measurement frameworks. Partners with creative, analytics, account, and production teams; leads brainstorms, shapes content, supports new business pitches, and ensures platform relevance. Mentors junior strategists and helps establish agency-wide social strategy practices and standards.

Drive new business growth across North America by prospecting brands, building senior marketing relationships, generating qualified leads, supporting pitches, attending industry events, and managing outbound pipeline reporting. The role requires an established network within social, influencer, or creator marketing, strong industry fluency, persuasive communication, and the ability to generate tangible pipeline quickly with minimal onboarding.

Run clipping campaigns across TikTok, YouTube Shorts, Instagram Reels, and X. Recruit and manage clipping channels, configure campaigns in proprietary tooling, brief clippers, quality-check content, monitor performance, optimize budgets and reach, and report results. The role also supports product testing, process documentation, and trend monitoring across creator, gaming, sport, and entertainment ecosystems.