Improve Magnolia’s ecommerce conversion performance by analyzing customer journeys, funnel data, session behavior, and site friction. The role develops and prioritizes conversion hypotheses, manages Shopify and Algolia site tests, evaluates results, monitors key conversion metrics, and partners with UX/UI and ecommerce teams on improvements. It also conducts desktop, mobile, and app site walkthroughs, documents findings, and applies ecommerce optimization best practices.